about

Grant Goddard : London-based media analyst specialising in the radio broadcasting sector. For thirty years, he has worked in the radio industry as a senior manager and consultant, in the UK and overseas, and has written extensively about the radio business for consumer and trade magazines.

firsts

• Managed launch of first UK commercial radio station to target a youth audience, first UK radio station licensed with a black music / dance music format (KISS FM London)
• Created & implemented first Contemporary Hit Radio music format at a UK local commercial radio station (Metro Radio Newcastle)
• Consultant to launch of first commercial radio network in India (Radio City)
• Launched first national commercial radio station in Hungary (Radio Juventus)
• Analysed & published first UK market-by-market radio station rankings from audience data (in rpm Weekly)
• Authored first book to document the two-decade campaign by pirate radio for a black music station to be licensed in London (‘KISS FM: From Radical Radio To Big Business’)
• Produced first weekly independent music chart show on UK radio (Metro Radio Newcastle)
• Produced first monthly UK music radio programme syndicated to Japanese radio (for Rough Trade Distribution)
• Produced first DJ mix show on licensed UK radio (for Richie Rich on KISS FM London)
First presenter to play reggae & African music on London pirate radio

u.k. commercial radio

• Negotiated 10% ongoing reduction to cost of commercial radio sector’s RAJAR audience research (for RadioCentre)
• Member of team that negotiated 17% ongoing reduction to commercial radio sector’s transmission costs (with Enders Analysis for RadioCentre)
• Researched & wrote report for UK government Digital Britain consultation, leading to legislation that substantially reduced regulation of commercial radio stations
• Advised commercial radio sector on negotiations of music copyright agreements with PRS, PPL & MCPS (for RadioCentre)
• Advised Daily Mail & General Trust on its significant shareholding in largest UK commercial radio group GCap Media plc, which led to its sale to Global Radio Limited (for Enders Analysis)
• Initiated and co-ordinated successful campaign lobbying the government to release FM frequencies for new local commercial radio stations in London (with Heddi Greenwood for KISS FM London)
• Co-ordinated three successful funding applications to UK government Technology Strategy Board for online radio projects (partnerships with Festival Productions, Imagination Technologies, Mixcloud, Reciva, Sharpstream, UK Radioplayer & University of Westminster)

radio station launch/turnaround strategies

KISS FM London: launch achieved 1m listeners per week within six months (one of most successful UK radio station launches)
Radio 7 Moscow: turnaround from last to #3 commercial station with 1m listeners per week in market of 40+ stations
Radio Juventus Hungary: launched to become #1 ranked station in country with 34% adult weekly reach
Radio City India: launched to become #1 commercial network in country
Radio Skonto Latvia: turnaround to #1 Latvian-language station in country
Metro Radio Newcastle: turnaround to become commercial radio station with fastest growing audience in UK

forecasts

• Created UK’s most sophisticated model for forecasting commercial radio sector audiences & revenues
• Only media analyst to correctly forecast that DAB digital switchover would never happen in UK
• Only media analyst to correctly forecast long-term declines in UK commercial radio sector listening & revenues
• Only media analyst to correctly forecast Conservative government expenditure cutbacks would have huge negative impact on UK commercial radio revenues
• Only media analyst to correctly forecast that merger of Capital Radio plc & GWR Group plc into GCap Media plc would prove financially disastrous
• Only media analyst to correctly forecast that Channel Four Television‘s digital radio venture would fail
• Only media analyst to correctly forecast that Virgin Radio held little value & that its re-launch as Absolute Radio would not succeed

author/presenter/speaker

Authored 1,000+ analyst reports, commentaries, articles in the trade & consumer press about radio sector issues
Authored two books about the UK radio sector: ‘KISS FM: From Radical Radio To Big Business’, ‘DAB Digital Radio: Licensed To Fail’
• Invited to make presentations at UK/international conferences: EBU Digital Radio Conference, AER Annual Conference, egta AGM & General Assembly, Music 4.5 ‘Future Radio’ Conference, RadioCentre Members’ Conference, DCMS Digital Radio Stakeholders’ Group Consumer Panel
Interviewed by BBC Radio Four (including ‘Today’, ‘PM’, ‘The Media Show’), BBC Five Live, 40 local BBC stations, Channel 4 News, community radio, national newspapers & trade/consumer magazines
Creator/founder of UK’s longest running monthly black music magazine ‘Free!’ (later renamed ‘Touch’)
Creator/publisher of weekly UK radio industry newsletter (‘Radio News’)
Authored successful KISS FM London incremental local FM radio licence application

regulation

Commissioned to research & author first report on BBC acquisitions of UK independent radio productions (for BBC Trust)
Invited to present written & oral evidence to House of Lords Communications Select Committee on digital radio switchover
Invited to present written & oral evidence to Competition Commission inquiry into local commercial radio ownership
Commissioned to collate & analyse radio sector datasets for first Ofcom Communications Market Report
Evaluated local commercial radio licence applications & recommended licence awards to Members’ Board of The Radio Authority

market research

• Devised & executed 100+ ad hoc market research studies for radio station launch/turnaround strategies in UK, Europe and Asia
• Evaluated & critiqued market research commissioned by local commercial radio licence applicants (for The Radio Authority)
• Consultant to BBC World Service Trust, radio station owners and stakeholders on market research and questionnaire design to understand radio audiences
• Managed auditorium tests/market research of 1000’s of songs in India, Russia, Hungary, Czech Republic & Latvia to compile radio station playlists

copyright

• Researched & authored expert witness statements for the long, complex and groundbreaking PRS case before the Copyright Tribunal considering online music streaming music copyright royalty rates
• Consultant to PRS & RadioCentre concerning music copyright agreements between the UK commercial radio sector & rights owners
• Project managed production of government-funded prototype online one-stop site for radio businesses to obtain multiple music copyright licences

music industry

• Discovered singer Ofra Haza in Israel, promoted her recordings in UK, managed first UK promotion tour, achieved UK Top 20 single
• Worked for Rough Trade Records director Scott Piering, promoting independent record releases to radio, & achieved several UK Top 20 singles
• Created & managed distribution of 100’s of ‘World Music Information Packs’ to listeners of Charlie Gillett’s world music show on Capital Radio London
• Invited to serve as jury member for Juno music awards in Canada

radio production/management training

Trained team of 50+ programming staff from London pirate radio to launch new commercial radio station (for KISS FM London)
Trained teams without prior radio experience in India, Russia, Hungary and Latvia to launch & manage commercial music radio stations (for Star TV and Metromedia International Inc.)
Trained production teams in Cambodia to create, manage and market live phone-in and magazine radio shows (for BBC World Service Trust)

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